Find out what Execs really think about PR
The Communications industry is rightly obsessed with demonstrating the value of its work.
Whilst the conversation has typically centred around measurement and metrics, this research, the first of its kind, shows that many Execs simply do not have a good understanding of what the Comms function does in the first place.
Luckily, the ones that do understand it, tend to value it too.
This presents a huge opportunity for PR teams willing to focus on education as well as evaluation.
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"As this informed report clearly shows, the communications industry continues to struggle to be understood within businesses. We must innovate to find new and creative ways to demonstrate the value of PR.
Simon Whitehead, CEO, H+K UK